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Lettered Yoel

Joel Kwasi Asare-Apawu thinking aloud

Scattered traces gathering into a single home.

I build meaning into systems, and systems into meaning — across products, research, and stories. My work begins with listening: to patterns, to frictions, to the quiet signals inside everyday life. This is where all of it lives together.

Four profiles

One person,
many registers

01
01
The
Founder

Building a circular economy for student communities — from zero technical knowledge to a live PWA with real users at Charles University dormitories.

DormDrop Circular economy Supabase Streaking
02
02
Business
& Product

AI governance, enterprise product ownership, and agentic systems — operating across EMEA and building toward senior PO roles in enterprise AI.

Pinkerton CR AI governance EMEA Agentic AI
03
03
Academic
& Research

Prospective PhD researcher at Charles University investigating epistemic identity and agency in AI-mediated environments. Post-phenomenology. STS. Academic literacies.

Charles University Post-phenomenology IPA AI & identity
04
04
The
Creative

Documentary filmmaker. Poet. Fiction writer. Work that lives at the edges of observation — studying the textures of ordinary life with an uncommon eye.

Documentary film Poetry Fiction
Selected work

What I have
built and studied

2025–26
Founder
DormDrop / Next Room
Peer-to-peer circular marketplace for Charles University dormitory students. Live at Kolej Větrník and Kolej Hvězda.
● Live
PWASupabaseUX
2025–26
Business
AI Governance · Pinkerton CR
Governing AI tool refinement and interaction systems across EMEA sites as Product Owner and AI Interaction Specialist.
● Active
AIGovernanceEMEA
2025–26
Academic
PhD Proposal — Epistemic Identity in AI Environments
Submission-ready qualitative longitudinal study. Post-phenomenological framework. Charles University, supervisor prospecting in progress.
● Research
IPASTSCU
2025
Founder
Streaking — Campus Social Infrastructure
Concept for a hyperlocal campus social app built around shared activity streaks, interest graphs, and session-based community formation.
● Concept
EdTechSocial
Ongoing
Creative
Documentary, Poetry & Fiction
Films, poems, and stories — work that observes the textures of ordinary life and the spaces between systems and the people inside them.
● Ongoing
FilmWriting
Yoel Lettered · Home of the newsletter

Writing &
the newsletter

Public thinking at the intersection of research, building, and creative observation. Essays, reflections, and dispatches from inside the work.

The newsletter goes out when there is something worth saying — not on a schedule. Expect philosophy, product thinking, observations about student life in Prague, and occasional fiction.

Yoel Lettered · Newsletter
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No schedule. No noise. Just thinking, when it's ready.
About

A practice of
thinking, making,
and noticing

I work at the intersection of systems, language, and lived experience. My work — whether a product, a research inquiry, or a piece of writing — begins with the same impulse: to understand how people make sense of the worlds they inhabit, and how technology reshapes that sense-making.

My practice is integrative, not multidisciplinary. Product gives me structure. Research gives me depth. Writing gives me voice. Creative work gives me breath. Together they form one coherent way of seeing.

I hold an MA in Society, Communication and Media from Charles University and a BA in Communication Studies from the Ghana Institute of Journalism.

Based in
Prague, Czech Republic
Originally
Ghana
Education
MA Charles University
BA Ghana Institute of Journalism
Labour market
Full Czech access
No sponsorship needed
Day role
Product Owner
Pinkerton CR, EMEA
Building
DormDrop
PhD proposal · This site
Contact

Let's be
in touch

Whether you're a recruiter, a potential PhD supervisor, a collaborator, or someone who wants to talk about circular economies, epistemology, or film — reach out.